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What is the DSSA

The Dairy Strong Sustainability Alliance (DSSA) is a collaborative group that includes all aspects of the dairy community, including: farmers, processors (including packaging), dairy product and service providers, transportation, conservation groups, CPG companies, retailers, government agencies, universities and dairy and trade non-profits. All dairy management philosophies are welcome.

Watch the DSSA introduction webinar:


Why the DSSA; Why Now?

Organized in the Spring of 2016, the goal of the DSSA is to show tangible results in the areas of land use, soil conservation, nutrient management, water quality and use, energy use, animal welfare, food safety, greenhouse emissions, economic health and social responsibility. The DSSA achieves these goals by taking existing sustainability tools and applying them to early and mid-stage grassroots efforts led by farmers – individually or as part of a watershed. Data from each group is compiled annually. Customers and retailers have certain expectations when it comes to food and the DSSA provides a holistic approach that satisfies customers while preserving our dairy heritage.


Who is the DSSA

The DSSA is facilitated by the Dairy Business Association and comprised of diverse organizations who embrace the journey of continuous improvement towards a more sustainable dairy supply chain. All outcomes of the DSSA’s work are pre-competitive and will be made available to the entire dairy community. Interested collaborators should contact Maria Woldt, director of industry relations to determine the appropriate level of involvement.


Desired Outcomes

  • Foster environmental, economic and social stewardship
  • Ensure long-term viability of dairy farms and related businesses
  • Proactively align with company/customer demands
  • Demonstrate commitment to community
  • Show science-based outcomes
  • Build relationships with legislators to showcase improvements
  • Engage with community through positive discussion
DSSA supports farmer-led groups


Lafayette Ag Stewardship Alliance | Lafayette County 
The Lafayette Ag Stewardship Alliance (LASA) is a farmer-led, nonprofit organization committed to faithful and sustainable stewardship of our natural resources. Through innovation and collaboration, LASA identifies, shares and promotes conservation practices that demonstrate continuous improvement and preserve and enhance the quality of life in the community. View website.


Peninsula Pride Farms | Door and Kewaunee Counties
Peninsula Pride Farms (PPF) is a farmer-led, nonprofit group of local farmers. Their mission is to be caretakers of the environment, we are committed to protecting, nurturing and sustaining our precious soil, water and air. To foster environmental stewardship, we will promote practices with measurable outcomes that secure and enrich the future of our shared community. View website.



Sheboygan River Progressive Farmers | Sheboygan County
The Sheboygan River Progressive Farmers (SRPF) explore farming strategies that lead to greater farming efficiency, sustain profitability and lessen the impact on the environment. Members of the alliance share information gained through field trials with fellow farmers in the hope of increasing the sustainability of farming across the basin. Lastly, the group strives to foster an understanding of the role of agriculture in the community. View website.


Western Wisconsin Conversation Council | St. Croix County
The Western Wisconsin Conservation Council (WWCC) is a farmer-led, nonprofit group of local farmers dedicated to promoting water conservation, environmentally sound agricultural practices, and engagement with our communities. View website.


Yahara Pride Farms | Dane County
Yahara Pride Farms is a farmer-led, not-for-profit organization working to improve soil and water quality. We strive to help advance new ideas and technology that balance water quality improvement with farm sustainability and profitability. View website.

Contact Lauren with questions:


Lauren Brey
Sustainability lead
(920) 883-0020 x107




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