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What is the DSSA

The Dairy Strong Sustainability Alliance (DSSA) is a collaborative effort to promote and support farmer-led solutions to today’s environmental challenges taking into account business viability and community engagement. Most directly, DSSA provides support for farmer-led conservation groups and helps connect individuals, organizations and companies wishing to support their efforts.

Ultimately, DSSA seeks to support continuous improvement across the supply chain and amplify those results to customers who buy dairy in order to drive trust.
We help farmers measure results over time through tangible, data-driven projects that involve implementing new things, making changes in some cases, and being proactive with what our communities and customers expect from dairy. It’s also a platform to showcase what the dairy community is doing in a voluntary way to impact real resource concerns.

The Dairy Strong Sustainability Alliance started in 2016 driven primarily by Dairy Business Association, Edge Dairy Farmer Cooperative and The Nature Conservancy.

Today, the DSSA is comprised of diverse organizations who embrace continuous improvement and support the journey toward an even more sustainable dairy supply chain. All outcomes of the DSSA’s work are pre-competitive and will be made available to the dairy community. Interested collaborators should contact Lauren Brey, director of strategic partnerships and sustainability, to discuss opportunities.

Watch the DSSA introduction webinar:


Desired Outcomes

  • Foster environmental, economic and social stewardship
  • Ensure long-term viability of dairy farms and related businesses
  • Proactively align with company/customer demands
  • Demonstrate commitment to community
  • Show science-based outcomes
  • Build relationships with legislators to showcase improvements
  • Engage with community through positive discussion

With expertise from

  • Field to Market
  • National Council of Farmer Cooperatives
  • National Milk Producers Federation (National Dairy FARM Program)
  • The Nature Conservancy
  • The University of Wisconsin Madison (SNAPPLUS)
  • United States Department of Agriculture Natural Resources Conservation Service
DSSA supports farmer-led groups


Lafayette Ag Stewardship Alliance | Lafayette County 
The Lafayette Ag Stewardship Alliance (LASA) is a farmer-led, nonprofit organization committed to faithful and sustainable stewardship of our natural resources. Through innovation and collaboration, LASA identifies, shares and promotes conservation practices that demonstrate continuous improvement and preserve and enhance the quality of life in the community. View website.


Peninsula Pride Farms | Door and Kewaunee Counties
Peninsula Pride Farms (PPF) is a farmer-led, nonprofit group of local farmers. Their mission is to be caretakers of the environment, we are committed to protecting, nurturing and sustaining our precious soil, water and air. To foster environmental stewardship, we will promote practices with measurable outcomes that secure and enrich the future of our shared community. View website.



Sheboygan River Progressive Farmers | Sheboygan County
The Sheboygan River Progressive Farmers (SRPF) explore farming strategies that lead to greater farming efficiency, sustain profitability and lessen the impact on the environment. Members of the alliance share information gained through field trials with fellow farmers in the hope of increasing the sustainability of farming across the basin. Lastly, the group strives to foster an understanding of the role of agriculture in the community. View website.


Western Wisconsin Conversation Council | St. Croix County
The Western Wisconsin Conservation Council (WWCC) is a farmer-led, nonprofit group of local farmers dedicated to promoting water conservation, environmentally sound agricultural practices, and engagement with our communities. View website.


Yahara Pride Farms | Dane County
Yahara Pride Farms is a farmer-led, not-for-profit organization working to improve soil and water quality. We strive to help advance new ideas and technology that balance water quality improvement with farm sustainability and profitability. View website.

Contact Lauren with questions:


Lauren Brey
Director of strategic relationships and sustainability
(920) 883-0020 x107




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