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Advocates of the Year
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DBA Advocate of the Year

Annually, the Dairy Business Association is honored to recognize one of its outstanding farmer members as our DBA Advocate of the Year. This person exemplifies many of the qualifications listed below:
  • A DBA member in good standing (non-board member)
  • Active dairy farmer
  • Committed to sharing the real and positive message of dairy with today’s customers
  • Actively involved in other organizations, while also assuming leadership roles
  • Engages customers in farm tours and visits
  • Promotes the dairy community and farm through the use of social media
  • Develops opportunities to foster positive relationships with neighbors
  • Committed to standing up for the dairy community on a local and state-wide level

Nominations are due early November and the winner is announced at the Dairy Strong conference in January.

Meet the Advocate of the Year


Check out Dean's involvement:

“Strauss believes in investing in the community in not only time, but resources,” said Winkelman, who works for Vita Plus Corporation.

Strauss serves on the Farm Wisconsin Discovery Center board; the board of the state Department of Agriculture, Trade and Consumer Protection; the executive board of Dairy Farmers of Wisconsin; and as chairman of the Dairy Policy Committee for the Wisconsin Farm Bureau. He’s a past president of the Professional Dairy Processors of Wisconsin and a former member of the Wisconsin Beef Council board of directors. Read more here.

Past winners:
2019 - Dean Strauss (Majestic Crossing Dairy)
2018 – Sandy Larson (Larson Acres)
2017 – Jeff Endres (Endres Berryridge Farms LLC)
2016 – Julie Maurer (Soaring Eagle Dairy)
2015 – Katie Grinstead (Vir-Clar Farms)
2013 – Daphne Holterman (Rosy-Lane Holsteins, LLC)
2012 – Jim Mlsna (Ocooch Dairy)
2011 – Dr. Don Niles (Dairy Dreams)
2010 – Crave Brothers Farms (Communicator) and Larson Acres (Leadership Award)
2009 – John Oncken
2008 – CALS Dean Molly Jahn
2005 – Terri Abing (Majestic View Dairy
2004 – Mark Diederichs (Lake Breeze Dairy)
2003 – Ed Larson (Larson Acres)

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