DBA and Edge boost communications team
Thursday, September 3, 2020
This story appeared in the DBA September newsletter. Click here to view the digital version of the newsletter.
Steven Schauer, an experienced communications professional, has joined DBA, where he is helping shine a brighter light on the good work of the organization’s members.
In a new communications specialist role, Schauer is putting strong storytelling skills to work while assisting in social media, news media relations and member communications. He is particularly focusing on the progress of a growing number of innovative farmer-led watershed conservation groups that DBA closely supports through the Dairy Strong Sustainability Alliance.
“Communication is critically important in any business and today it may be as important as ever for our dairy farmers, as customers are keenly interested in how food is produced and who is producing it,” Tim Trotter, executive director of DBA, said. “We are fortunate to have found someone with Steven’s skills and passion for telling great stories to bolster our team.”
Schauer has worked in communications for more than a decade and most recently served for nine years as the director of athletic communications at Concordia University Wisconsin. He also previously worked with the Green Bay Packers and at the University of Louisiana at Monroe. He has a background in news media and creating content in written, social media and video forms.
Get to know Steven
My wife and I recently bought a home in De Pere, Wis., and are glad to be back in the area after 15 years away from seeing family on a regular basis. We have two children, Marty and Page, and a terrier mix named Darcy. We had laid down roots in the Grafton, Wis., area the past six years, as we both went to college in southeastern Wisconsin.
What should DBA members know about you?
I value my family and being able to provide a quality life for them. Many hours of thought and discussion went into making this career change and moving back home. A large part of that discussion was giving our children the chance to be around their grandparents and family on a consistent basis. When I am not with family you’ll likely find me on the golf course, as the sport is a passion of mine.
What are you most looking forward to in this role?
The opportunity to tell the story of the hard-working men and women in the dairy community. I have always felt that farmers are undervalued and underappreciated, and highlighting their work more often and more creatively will help advance the industry as a whole. The more I can help in being a voice for the farming community, the more that customers will understand what goes into producing their cheese, milk, yogurt and all of the dairy products we value and enjoy each and every day.
Contact Steven at (920) 471-9896 or email@example.com.