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Dairy Stream podcast: Rosy-Lane Holsteins shares insight on genetics, sustainability

Tuesday, July 21, 2020  
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Dairy Stream podcast: Rosy-Lane Holsteins shares insight on genetics, sustainability

Innovative farm focuses on wide variety of best practices

In a recent episode of the Dairy Stream podcast, award-winning Rosy-Lane Holsteins, which recently won the Outstanding Dairy Farm Sustainability Award, is featured for their innovative efforts.

Dairy Stream host Mike Austin talked with Lloyd Holterman and Jordan Matthews, who own and operate the farm, about sustainability, training employees, innovative field work, connecting with customers and herd genetics.

Dairy Farmers of Wisconsin sponsored this episode.

Listen here.


Podcast breakdown:

  • 1:41: Rosy-Lane Holstein’s philosophy on sustainability (Holterman answer)
  • 3:10: Keeping up with national dairy trends (Holterman)
  • 4:40: Traveling to dairy farms to spread the message of efficiency (Holterman)
  • 5:38: Great people, great cows, great returns (Matthews answer)
  • 6:43: Using protocols as a preventative measure (Matthews)
  • 8:15: Being environmentally conscious to save energy and lower costs (Holterman)
  • 9:04: Strategic business decisions leads to greater ROI (Holterman)
  • 10:02: Reusing water two to three times throughout the farm (Matthews)
  • 11:05: Using crop rotation and cover crops to boost soil health and increase crop production (Holterman)
  • 11:57: Advocating for cover crops (Holterman)
  • 13:50: Measuring benchmarks to improve operations (Holterman)
  • 15:27: Research of cow’s health led to improved genetics (Matthews)
  • 17:39: Allowing farm tours and having an open-door policy for the public (Matthews)
  • 19:45: Using social media to explain dairy basics to customers (Matthews)
  • 25:58: Speaking to the community and using presentations to share mission and vision (Holterman)
  • 22:53: Sustainability efforts are a mission to satisfy customer demands (Holterman)
  • 23:44: Customers take notice of sustainability work (Matthews answer)

About Dairy Stream:

Dairy Stream focuses on policy, sustainability, market trends, new technology, processor updates, business partner news and farmer involvement. The podcast is co-produced by the Dairy Business Association and Edge Dairy Farmer Cooperative, sister organizations that fight for effective dairy policy in Wisconsin and Washington, D.C..

Dairy Stream is available on Apple PodcastsGoogle Podcasts, iHeartRadioPodBeanSpotify or wherever you listen to podcasts.


Dairy Stream logo

Rosy-Lane Holstein team

Dairy Stream host Mike Austin

Tweet about this:
.@Rosy_Lane, which won U.S. Dairy Sustainability Award, discusses how they help customers understand sustainability and herd genetics efforts on the Dairy Stream #podcast @VoiceOfMilk @DairyForward

About DBA:

The Dairy Business Association is the leading dairy lobby group in Wisconsin, focused on advocating for sensible state laws and regulations that affect the dairy community. The nonprofit organization is comprised of dairy farmers, milk processors, vendors and other business partners who work collaboratively to ensure that dairy farms of all sizes have the support they need to keep America’s Dairyland strong. More information:

About Edge:

Edge Dairy Farmer Cooperative provides dairy farmers throughout the Midwest with a powerful voice — the voice of milk — in Congress, with customers and within their communities. Edge, based in Green Bay, Wis., is one of the top cooperatives in the country based on milk volume. More information:

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