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In the News: Staff Columns

Cutting through the challenges during COVID

Tuesday, June 30, 2020   (0 Comments)
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By Tim Trotter, executive director

As we are cross the halfway mark for 2020, one must wonder what else can possibly happen. It’s kind of scary knowing our county and world are on pins and needles.
This comes not only from the challenges and uncertainty COVID-19 has brought to us, but also the social unrest, political tension, unemployment and general skepticism. These conditions are history-making and we don’t know what the next chapter will look like.

From an organizational perspective, we realize this has all the makings of a crisis and we have done our very best to keep calm and collected during COVID-19. DBA’s approach has been to keep our eyes wide open, listen to all perspectives and sort out the facts from emotion. This is not easy when emotions are creating more hysteria resulting in a perfect storm of unintended consequences.

An example is the federal dairy policy changes proposed by other dairy groups during the past few months. These proposals would have undermined the intent of current policy and done long-term harm.

DBA and our sister organization, Edge Dairy Farmer Cooperative, were first to recommend a standalone COVID-19 relief package for dairy. All the current programs were working until COVID-19 broke out, and dairy simply needed a lifeline to get through it. There is no reasonable or rational business case to alter current dairy policy.

The idea for direct relief came from our members and board members. We responded and advocated accordingly. We have the utmost confidence that dairy will emerge from COVID-19 stronger and smarter than ever before and, most importantly, learn from this experience to mitigate risks in the future.

I want to thank all of you for your active engagement with DBA during these times. Your phone calls and emails are very important. Also important was your listening ear to our Dairy Stream podcasts. We couldn’t predict how immediately valuable this tool would be when we launched it just before the pandemic took hold. We have made every effort to keep you informed and cut through the noise to bring you the facts in a timely manner.

Please keep a positive attitude and stay connected with us as we move forward.

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