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In the News: Staff Columns

It’s time to lean on us

Thursday, May 14, 2020   (0 Comments)
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From Nicole Barlass, director of member relations

This year was looking to be one of recovery for the dairy community. Milk prices were on the rise, we had hope that things were about to turn around, and then — coronavirus came.

Our dedicated farmers continue to get the work done, but the pandemic has crippled the industry by changing consumer buying, closing restaurants, shutting down institutions and schools, and creating logistical nightmares.

Now more than ever, it is time to lean on us.

Together, we will make sure that dairy is not forgotten as our government and the public try to keep our economy functioning. DBA is working to ensure our elected officials know what you are going through and what you need to continue farming. We are answering member questions daily and providing you with critical resources to keep you informed during this volatile time.

Our team at DBA was among the first in dairy to create a COVID-19 resources webpage for members. We meet daily to assess what we were hearing from members to help focus our attention. Through member phone calls, emails and survey responses, we learn what is worrying you most and align our support.

We have seen the tremendous value in our partnerships. Our collaboration with the Wisconsin Cheese Makers Association, Dairy Farmers of Wisconsin and others has made us all more effective in navigating the challenges. Early conversations with these partners allowed our team access to critical information that enabled us to be proactive as more issues and questions arose.

DBA continues to be a one-of-a-kind network of people and resources. When government rolls out programs so fast that even the administrations and agencies rolling them out can’t answer questions, we are there to provide you with insight. Alongside our experts, we have a plethora of others willing and able to provide our membership with critical information that allows you to make the best decisions.

Keep your eyes peeled for upcoming Dairy Stream podcasts, DBA webinars and email alerts that keep you apprised of the most important developments and what they mean for you. Also, share this information with others on your farm or in your businesses. Reach out to me or any other team member if you would like to add owners or employees to our email lists.

Sticking together as a united dairy community through DBA is one of the best decisions we can make right now. Our team is here for you.

If a member of your team would like to receive DBA communications, please send their email to

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