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UW-Extension invites farms to explore Business Culture

Wednesday, July 3, 2019   (0 Comments)
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The University of Wisconsin-Madison, Division of Extension and the Dairy Business Association (DBA) invites farm managers and owners to explore how business culture influences success during challenging times, Monday August 12 at Rosy-Lane Holsteins near Watertown.

Today’s challenging business environment requires organizations to grow a healthy business culture in order to be successful. While culture may not be something talked about on the farm, your organization’s culture speaks loudly of your business.

An organization’s culture is rooted in its values, vision, goals, beliefs and relationships –trust and how individuals work together. These are the guiding principles which affect the success of business strategy and all who work for it. A positive, healthy culture translates into high productivity, creativity, and low employee turnover.

How does one grow a healthy business culture? How does one define their own business culture? Paul Scharfman, President of Specialty Cheese Company Inc. of Reeseville WI will describe how a cultural shift in business values influenced the company’s ability to recruit and retain employees. Jordan Matthews herdsman and Daphne Holterman owner of Rosy-Lane Holsteins will discuss their business culture and how it helps navigate challenging times, and defines their farm as an “employer of choice”. Simon Jette-Nantel, UW-Extension Farm Management specialist will define what it means to have a healthy business culture. The morning discussions will be followed by lunch and a farmer speaker panel on agriculture labor.

The Dairy Business Association (DBA) is proud to partner with UW-Extension in supporting this program for farmers. We understand that our farmers, like many other industries, are challenging challenges with regard to employee recruitment and retention. Educational workshops like this are critical in helping provide our farmers with strategies for success in becoming employers of choice.

The program is hosted by Rosy-Lane Holsteins farm shop, located at N8106 County Road X. Watertown, WI. Registration begins at 9:30 a.m. with introductions by Rosy-Lane Holsteins at 10 a.m. Morning speakers will be followed by lunch and a farmer panel, sponsored by Dairy Business Association and Landmark Cooperative. The program will conclude at 2:30 p.m. An optional farm tour is available at 8:30 a.m. (W3855 Ebenezer Drive, Watertown WI.) For more information and to register for the program contact the Walworth County UW-Extension Agriculture Educator, Jim Versweyveld, 262-741-4962 or

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