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In the News: Staff Columns

Social media tips: Activist videos

Monday, June 10, 2019   (0 Comments)
Posted by: Joanna Guza, marketing and digital communications
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You may be aware of a situation involving undercover activist videos at Fair Oaks Farms in Indiana. The story is getting attention nationwide.

We wanted to touch base about best practices for interacting with this sort of content on social media, if you choose to.

I don’t mean to tell you how you should feel about this specific incident. Instead, I’m offer you suggestions on how generally to prevent activists from gaining undue promotion.  

Here are three things to keep in mind:

Don’t interact directly.

The more you click, share, comment or mention the video or the group, the more exposure the activists get. When sharing internally, a screenshot of an activist post is a good way to get around the issue. In the case of Fair Oaks, interacting with the video of the Fair Oaks CEO talking about the situation is an option too.

Share the tip with others.

If you see someone in the dairy community has shared an activist video, send them a private message suggesting that they un-share or delete their comment. Again, we don’t want to promote the activists.

Share positive content.

It is always good to share content that demonstrates farmers’ commitment to the health and welfare of cows. This is especially true when an activist video shows up. Animal Agriculture Alliance has resources here.

Let me know if you have questions.

Thank you,


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