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In the News: Staff Columns

Strategic focus: Postive Perception

Monday, May 13, 2019   (0 Comments)
Posted by: Jamie Mara, director of public relations
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Perception is often reality. This is why it is critically important that we maintain a positive perception of dairy farmers and farming. It’s the reason public relations is prominent in DBA’s strategic plan.

Building trust is at the heart of a positive perception. The more that our communities, customers and lawmakers understand who farmers are, what they do and why they do it, the more trust is built. With that trust comes the freedom to continue to farm and contribute to a thriving America’s Dairyland.

To do this, we empower members to connect with the non-farming public. A few examples:
Helping build a social media presence. For example, more farmers are realizing the benefits of having a farm Facebook page to open a window into their world. We have helped many members get started.

Facilitating a farm tour for elected officials. Providing this opportunity for town, county or state leaders gives them a personal reference point when making decisions that might affect agriculture. We have provided guidance for farmers locally and at the state level.
Connecting with news reporters. Journalists wield a lot of power as they write about their communities. The more a reporter understands a subject, the more accurate and complete the story will be. Inviting a reporter to a farm can help. We are here to help make the connection.

Email me at jmara@dairyforward.com if you have an idea or need a hand.

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