A social media platform that should be on your list is YouTube.
The video-sharing website gives farmers and corporate members alike an engaging way to share information with both the agricultural and non-agricultural communities.
How can a farmer benefit from YouTube? This could be used to connect with customers by showing how you care for your animals and the environment and to convey the family aspect of your business. It’s also a good tool for sharing ideas and tips with other farmers.
How can a corporate member benefit from YouTube? Agricultural businesses are experts on specific topics. Share your expertise in a video that connects with your customers. Featuring things like new practices and techniques would demonstrate your business’s knowledge.
There is also an opportunity to make money on YouTube by purchasing ads to be played before or during your videos.
I plan on stepping up DBA’s activity on YouTube by creating content that can be a resource for you. Let me know if there is a specific topic you’d like covered. I recommend checking out our channel to see the playlist featuring DBA members in action, newsletter highlights, events and our focus on policy. Check it out!