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Dairy drives Wisconsin; ‘America’s Dairyland’ should stay on license plates

Friday, November 3, 2017   (0 Comments)
Posted by: Jamie Mara, director of public relations
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Nov. 3, 2017                                                                                                          

For more information, contact:

Jamie Mara, director of public relations

Dairy Business Association


Dairy drives Wisconsin; ‘America’s Dairyland’ should stay on license plates

GREEN BAY, Wis. (Nov. 3, 201) — Today, the Dairy Business Association sent a letter to all members of the Wisconsin Legislature in response to proposed legislation by state Rep. Scott Allen that would do away with “America’s Dairyland” as the slogan on Wisconsin motor vehicle license plates.

Mike North, president of the dairy group, wrote in the letter:

“We have a brand. It is viewed positively by the overwhelming majority of people. We have spent more than a century and a lot effort and money to create this brand. It does not make sense to back away from it. At a minimum, we should be quietly thankful. Even better, we should do more to strengthen our brand. Therefore, at a minimum, we ask that you oppose this proposed legislation. Even better, let’s get creative with what the Legislature can do to further strengthen our strong and dynamic dairy community.”

Click here to read the full letter.

About the DBA:

The Dairy Business Association is a nonprofit organization comprised of Wisconsin dairy farmers, milk processors, vendors and business partners who came together in 1999 to reinvigorate the state’s dairy community. Its members work to guarantee Wisconsin dairy farmers of all sizes have the support they need to thrive in the state’s economy, communities and food supply chain. For more information, visit

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